Management Optimization for Strengthening Catur Kintamani Tourism Village
نویسندگان
چکیده
Catur Kintamani Village has been designated as a tourist village based on Bangli Regent Regulation Number 4 of 2018. Tourism trips with beautiful rural nature are the turning point for developing tourism. The situation analysis found that tourism faced challenge low local and domestic visits, economic opportunities. Low intention to visit is influenced by management practices. Research visits increase profits(Abbasi-Moud, Vahdat-Nejad, & Sadri, 2021). On other hand, intense business competition, societal behavior lifestyles put pressure organizations introduce alternative provide intentions visit. purpose this community service strengthen an institution. selected partner awareness group (Pokdarwis). Through series participatory training methods attended 5 participants, partners' knowledge skills in field destination increased. results optimization education show competence marketing, human resource management, operations financial management. PKM activity increases insight, changes marketers, manages resources (natural human) finances. In future, similar activities needed focus marketing sustainable
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ژورنال
عنوان ژورنال: International Journal of Environmental, Sustainability and Social Science
سال: 2023
ISSN: ['2720-9644', '2721-0871']
DOI: https://doi.org/10.38142/ijesss.v4i3.541